"The first place where the sun shines, is the construction of the east pond, the most excellent place, is Shangri-La Naizi riverside." In the nineties of last century, so far, in Southwest China Department of Yunnan Diqing Tibetan Autonomous Prefecture, Shangri La from the novel "Lost Horizon" to reality.
After the British writer James Hilton the world-famous novel appeared, depicted in the book the Shangri La has become many people yearn for the "Wonderland", canyon Xuefeng, magnificent temples, lakes and forest, grassland and sheep...
Shangri la is located in Diqing Prefecture, formerly known as Zhongdian County, in December 2001 the State Council approved renamed Shangri La County.
Diqing in three rivers is located in the center of the scenic area, snow capped mountains embrace the Napa sea level as a mirror, the Songzanlin Temple momentum, prairie village peaceful......
Diqing Prefecture, deputy director of the NPC Standing Committee Chen Junming says in Diqing Tibetan, "Shangri La" is "the heart of the sun", and Zhongdian county ancient Tibetan and Shangri La's consistent meaning.
"The natural geographical features and the description of the novel Zhongdian run in the same groove. Here lived a Tibetan, Lisu, Han, Naxi and other ethnic and multicultural precipitation Tibetan culture as the main body, the nature and the humanities, ancient and modern, harmonious, charm Tiancheng. Chen Junming said.
In some people's eyes, Shangri La also means wealth and fame, the most direct is the tourism industry. 1998, Zhongdian county tourism company changed its name to Shangri La travel. This year, 50 year old Shangri La travel agent, the Tibetan man Peng Jiansheng witnessed the legend of the Shangri la.
"Before we go to Guangzhou renamed, to participate in tourism promotion, most people don't know it. But then as long as the Shangri La, the crowd around the." Peng Jiansheng said, "Shangri-La" the travel agency business has changed.
From 2001 to 2015, Shangri La, this unique "the gold lettered signboard" to promote the Diqing walked out of the road of the economic rise, Zhongdian, also from a common Tibetan small town, jumped for tourism "paradise on earth".
At the same time, Tiger Leaping Gorge, Songzanlin, Bita Lake, lake, dukezong and a number of scenic spots is also an occasion to launch. Diqing brigade hair appoint vice director Liu Guifen said, this not only makes the Diqing has a world-class "Shangri La" brand, has become the core area of the Sichuan Yunnan "China's Shangri La ecological tourism zone" and giving priority to the development of the region.
More and more people towards Diqing, to find the hearts of the Shangri-La. Shangri la city mayor Xiao Xu said that in 2014, the Shangri La hospitality of Chinese and foreign tourists, is 11.9 times in 2002; the total income of 9720000000 yuan, more than 25 times in 2002.
After more than a decade of development, Shangri La travel agency has grown from the original dozen people to more than 60 employees, the annual reception of 20000 people. "Today, we pay more attention to development of Alpine wild flower, bird watching and wildlife, national culture, mountain hiking and other depth special tourism projects, let a guest in the Diqing experience to Shambhala culture." Peng Jiansheng said.
In Diqing, Shangri-La is not only the spirit of "Utopia", it is the epitome of the rapid development of China tibet. By the end of 2014, Shangri La farmers per capita net income of 6466 yuan, 5.5 times in 2002. "Cut white", "Colorful Yunnan Shangri La protection action of environmental protection activities, let Shangri La of the landscape is so green.
"When the Shangri La adjustment for a county, the Shangri La brand influence unprecedented increase, which for the development of an ethnic minority regions to an important role in promoting. Chen Junming said.
Last December, approved by the State Council, Shangri La County city. Many local people believe that with the Hong Li Xiang, Li Hong highway and the passage of a number of transport corridors, such as the construction of a number of transport corridors, Shangri La will be more beautiful tomorrow.
